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Even though Broadcast Lists could be one of WhatsApp’s most powerful tools, many people are unfamiliar with them. Others are confused by this tool and how it works.

Basically, a Broadcast List is a feature that allows a WhatsApp user to create a list of contacts and send messages to them. The messages look like a regular chat, but there are some key differences. These differences make Broadcast Lists ideal for marketing, merchandising, and other business functions.

The best way to understand what a WhatsApp Broadcast List is and how it works is to learn the differences between such a list and a regular WhatsApp Group. Once you understand these differences, you will see why Broadcast Lists could be the key to WhatsApp’s future.

Broadcast Lists vs. WhatsApp Groups

Here are the major differences between Broadcast Lists and groups in WhatsApp:

• A Broadcast List is a one-way communication. The recipients of the list cannot respond to it like chat recipients can. This enables a person to send a message to large numbers of people without having his or her account flooded with responses.

• Broadcast Lists were designed for business communications—to enable a retailer to send a coupon or a notification about a sale to all of her customers for example.

• Broadcast Lists and group chat cannot be done at the same time.

• Group chat is designed to facilitate communication between a group of people. Broadcast Lists are designed to facilitate communication between one person and the group.

• Contact information is not shared through Broadcast Lists.

• A person on a Broadcast List is not notified if anybody else is receiving a message. In a group chat, everybody is notified about everybody else’s communications.

• Only one person, the administrator or creator of the list, can send messages or add people to the broadcast. The administrator also has the ability to remove recipients from the list.

As you can see, Broadcast Lists were created as a means of facilitating mass communications through WhatsApp. The idea was to open up WhatsApp for use by journalists, marketers, and others that want to reach large numbers of people at once.

How to Create WhatsApp Broadcast Lists

Creating and sending out a Broadcast List is actually easier than a lot of people think. Here are the basic steps needed to create and send out such a list:

• Open WhatsApp.

• Click on the options button in the top right-hand corner of WhatsApp.

• Select New Broadcast.

• Add the names of contacts from your address book. You can only add contacts from your own address book. That means you will have to add contacts to your address book before creating a list.

• Click on the Create button.

• You will be able to send text messages to every member of the group and send out any sort of media allowed on WhatsApp, including video and photos.

Currently, there is a limit to the number of people you can add to a Broadcast List. The current limit is around 256 recipients unless WhatsApp expands it.

How to Take Advantage of WhatsApp Broadcast Lists

WhatsApp Broadcast Lists have the potential to become a powerful marketing and communication tool. That tool could be utilized by a wide variety of people and institutions.

Some of those who could take advantage of WhatsApp Broadcast Lists include the following:

• Small businesspeople
• Politicians
• Clergy
• Teachers
• College professors
• Government officials
• Marketers
• Salespeople
• Entertainers
• Service professionals
• Leaders of community organizations, such as Parent Teacher Associations (the PTA)
• Community activists

• Police officers
• Agents
• Executives
• Military officers
• Business owners
• Managers
• School administrators
• Administrators
• Government administrators
• Coaches
• Mothers
• Fathers
• Grandparents
• Parents
• Journalists
• Writers

Basically, anybody that needs to reach a group of people with communications can take advantage of Broadcast Lists through WhatsApp. Since most people carry and use smartphones these days, such a list could be a cheap and convenient means of reaching members of the group.

A teacher could use a list to send lessons to the members of her class. A coach could use a Broadcast List to reach members of his team. A manager could use a list to contact employees and notify them of changes. A business owner could use a list to send updates to customers.

For example, the coach could notify team members if practice has been cancelled. A delivery person could use a broadcast list to notify customers when their package will arrive. The driver of a carpool could use WhatsApp to let riders know what time he will reach them.

Are Broadcast Lists the Future of WhatsApp?

Not surprisingly, many people will be wondering if Broadcast Lists are the future of WhatsApp. After all such lists could be the catalyst that transforms WhatsApp from a simple messaging solution.

Since WhatsApp has around 900 million users around the world, the audience that Broadcast Lists could one day reach could be vast. A logical extension of this application would be to create Broadcast Lists capable of reaching thousands, tens of thousands, hundreds of thousands, or millions of people at once.

Naturally, advertisers and media creators such as newspapers or musicians would want to utilize such a solution, although it would also conflict with the legendary aversion to advertising shown by WhatsApp creator Jan Koum, who currently serves as the company’s CEO.

Broadcast Lists Could Be the Future of Marketing

One strong possibility is that Facebook, which now owns WhatsApp, will enable some sort of widespread Broadcast List solution after the solution reaches a wide audience. Facebook CEO Mark Zuckerberg has spoken about concentrating on WhatsApp’s growth now and monetizing it later. One has to imagine that WhatsApp Broadcast Lists will be part of that plan.

That might mean he already has a large-scale WhatsApp Broadcast List feature in the works. The smaller lists currently available could be a beta test for a larger application.

This means that those that want to get in on the future of marketing and potentially utilize a media that could reach hundreds of millions of people around the globe should start experimenting with WhatsApp Broadcast Lists now. WhatsApp Broadcast Lists could be the future of marketing.

Is it cheaper to use WhatsApp for phone calls or to make your calls the old fashioned way? The best answer to this question is it depends upon how you use WhatsApp.

Yes, WhatsApp voice calls are theoretically free, but there is a catch that some people forget about. WhatsApp can use up a lot of data, which you have to pay for unless you connect directly to the web. If you have to use your data plan to access the web, you will pay for it.

When AndroidPit put WhatsApp Calling to the test, its editors discovered that the average WhatsApp call uses around 800 kilobytes (KB) of data a minute. That means you can burn through your data plan pretty fast. To make matters worse, it can get very expensive rather quickly, especially in the United States, which has the most expensive data plans in the world.

This applies to both calls you make and people who call you. Incoming and outgoing calls take up the same amount of data, so the cost is roughly the same.

Data Plan Cost vs. Phone Call Cost

The average U.S. data plan costs around $85 and gives a user 500 megabytes (MB) of data, according to Android Central. Since a megabyte contains 1,000 kilobytes of data, such a plan would give you 625 minutes of data time.

At that rate, you could use all up all of your data in about six ten-minute phone calls. Judging by the amount of time a lot of people, particularly teenagers and some women, spend on the phone, quite a few people would use up $85 worth of data in just one day.

That, of course, is a very bad deal considering the fact that you can get a plan with unlimited talk from U.S. carriers such as Republic Wireless for as low as $40 a month, according to U.S. News & World Report. This also means that WhatsApp is a very bad deal for domestic calling in the United States unless you can connect directly to the Internet.

Outside the U.S., WhatsApp might save you money because there are data plans that cost as low as $10 a month in countries such as India, Indonesia, Germany, Italy and the United Kingdom, according to Android Central. It should be noted that there are some other nations, including Angola and Morocco, where data costs much the same as in the United States.

Therefore it might be a good idea for Americans that travel overseas to buy data or even a phone at their final destination. It can be a lot cheaper in some countries; 500 MG of data costs as little as $4.70 in Austria and $8.80 in the UK.

Since most cell phone plans now provide large amounts of free or fairly cheap calling, WhatsApp is not necessarily that great of a deal for regular calls. There are, however, a couple of ways that you can call for free on WhatsApp.

How to Get Free WhatsApp Calls

There are two hacks that can enable you to call for free on WhatsApp. Unfortunately, not everybody thinks of these tricks until they get a big data bill.

The first and most popular means of calling free on WhatsApp is to find a free Wi-Fi hotspot. This trick works because WhatsApp itself is free or very cheap; normally all you need to pay is 99¢ for the app itself. It is the data that costs the money; if you use somebody else’s data, you do not pay.

That is why many people go out looking for hotspots to make WhatsApp calls. Places where you can find hotspots include many coffee shops, including Starbucks locations in the United States, some fast restaurants, including the ever popular McDonalds, and in parts of the United States, public libraries.

A great many franchised restaurants now offer free Wi-Fi to lure in customers, although you might be expected to buy a drink or a snack to use the Wi-Fi. Wi-Fi might also be available at your workplace, although you should probably ask permission to use it there.

Beyond Wi-Fi, you can also make WhatsApp voice message calls on your computer using WhatsApp Web. WhatsApp Web is simply a modified version of the application designed to be used on computers. The Telegraph reported that it is possible to make voice calls directly over WhatsApp Web. Calls on it are free because they are made directly over the Internet rather than through a data plan.

To use WhatsApp Web, all you need to do is install WhatsApp Web on a computer and hook up a headset. You should be able to make calls to most WhatsApp users over WhatsApp Web.

How to Use WhatsApp Calling

It is possible to save money through WhatsApp Calling on your data plan if you use it carefully and sparingly. If you just make the occasional call, it probably will not cost that much, but if you make a lot of calls, it can quickly add up.

A good way to see if you can afford to make WhatsApp calls is to count the number of calls you make a day and calculate how long they last. If you make several long calls a day, WhatsApp Calling will not help you. If you make just one or two short calls a day, you might be able to afford WhatsApp.

If you want to use WhatsApp Calling, you can save money if you exercise a little self-discipline. For example, limit calls, and if possible, try to get people you might have long conversations with to call you using your regular cell phone service or to call back when Wi-Fi or WhatsApp Web is available.

Simply explain the cost of data time to those people. Most people will want to try to help you save money by changing their calling habits. For those that do not want to, you can always refuse phone calls by touching the red phone icon.

Another cheaper alternative to WhatsApp voice is simply to send people text messages. Obviously, not everybody wants to text, but it can be a cheaper solution.

The secret to saving money with WhatsApp is to remember that data time is not free even if WhatsApp itself is. If you can keep that in mind, you should be able to use WhatsApp calling to stay in contact with friends and family and to save money.