It seems that WhatsApp, the Facebook-owned instant messaging app, finally intends to put into action a plan to get money from its business. According to recent news there is already a man appointed of this important task, and his name is Matt Idema.

Idema, already a Facebook executive, has just joined WhatsApp team as a COO. But who is he, and what role is he going to cover ? While working for Facebook, Idema was leading product marketing for all of Facebook’s business products worldwide.

And now, according to a company spokesperson, monetization will be his main task at WhatsApp. All the details about WhatsApp’s monetization plans are to be defined yet, but it seems clear that Facebook has decided to further improve its incomes thanks to WhatsApp.

As we know, last year Brian Acton and Jan Koum (WhatsApp founders) decided to drop the small subscription charge that users had to pay to use the service, and in the meantime they promised to avoid advertisements, which are instead used by Facebook and Instagram (another Facebook-owned company).

And Acton and Koum have definitely not changed their idea since this anti-advertising policy has been recently confirmed. The new plan goes in a different direction. The company aims to offer businesses a new, better method to reach their customers, a method that doesn’t involve neither sending emails or text messages.

That’s what Jan Koum (CEO of WhatsApp) stated last year: ‘we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam‘.

So, it seems that Idema is going to actively cooperate with the company to reach this goal, reporting directly to Jan Koum. WhatsApp has currently about 200 employees and has reached the remarkable result of 1.2 billion monthly active users all over the world.